Last modified by MammaMia - 7 years ago
DOI
10.1287/opre.23.4.628
Publication Type
Citation
BRANDAID: A Marketing-Mix Model, Part 1: Structure." Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 628-655.
Last modified by MammaMia - 7 years ago
DOI
10.1287/opre.23.4.656
Publication Type
Citation
BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study." Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 656 - 673.
Last modified by MammaMia - 7 years ago
DOI
10.2307/3150435
Publication Type
Citation
A Market Share Theorem." Bell, David E., Ralph L. Keeney and John D.C. Little. Journal of Marketing Research Vol. 12, No. 2 (1975): 136-141.
Last modified by MammaMia - 7 years ago
DOI
10.1287/trsc.9.4.321
Publication Type
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Optimization of Traffic Signal Settings by Mixed-Integer Linear Programming, Part 1: The Network Coordination Problem." Gartner, Nathan H., John D.C. Little and Henry Gabbay. Transportation Science Vol. 9, No. 4 (1975): 321-363.
Last modified by MammaMia - 7 years ago
DOI
10.1287/trsc.9.4.344
Publication Type
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Optimization of Traffic Signal Settings by Mixed-Integer Linear Programming, Part 2: The Network Synchronization Problem." Gartner, Nathan H., John D.C. Little and Henry Gabbay. Transportation Science Vol. 9, No. 4 (1975): 321-363.
Last modified by MammaMia - 7 years ago
DOI
10.1287/mnsc.21.12.1428
Publication Type
Citation
Investment Analysis Using the Probability Distribution of the Internal Rate of Return." Fairley, W. and Henry D. Jacoby. Management Science Vol. 21, No. 12 (1975): 1428-1975.