Intended for design-oriented students who anticipate imagining and then creating new products with a focus on materiality and brand or design and business. Assumes basic knowledge of materials and manufacturing processes which results from taking ENGR 50, ME 203, or equivalent course/life experience. Goal is to acquire professional foundation information about materials and materiality from a product design point-of-view, manufacturing processes and business systems inside a factory, and story-telling by book authorship, essay writing, and multimedia presentation. Goal is for students to exhibit a deep and life-long love of materials and manufacturing in order to make great products and tell a good story about each one.