Publication List

A Logit Model of Brand Choice Calibrated on Scanner Data." Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 29-48.

Commentary on: A Logit Model of Brand Choice Calibrated on Scanner Data. A 25th Anniversary Perspective." Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 26-28.

Comments on ‘Managers and Models: The Concept of a Decision Calculus' -- Managerial Models for Practice." Little, John D.C. Management Science Vol. 50, No. 12_s (2004): 1854-1860.

Models and Managers: The Concept of a Decision Calculus." Little, John D.C. Management Science Vol. 50, No. 12_s (2004): 1841-1853.

Philip M. Morse and the Beginnings." Little, John D.C. Operations Research Vol. 50, No. 1 (2002): 146-148.

The History of the Marketing College is a Work in Progress." Little, John D.C. Marketing Science Vol. 20, No. 4 (2001): 364-372.

A Theory of Forward Buying, Merchandising, and Trade Deals." Lal, Rajiv, John D.C. Little and J. Miguel Villas-Boas. Marketing Science Vol. 15, No. 1 (1996): 21-37.

An Empirical Analysis of Latitude of Price Acceptance in Consumer Packaged Goods." Kalyanaram, Gurumurthy and John D.C. Little. Journal of Consumer Research Vol. 21, No. 3 (1994): 408-418.

Tautologies, Models and Theories: Can We Find 'Laws' of Manufacturing." Little, John D.C. IIE Transactions Vol. 24, No. 3 (1992): 7-13.

Estimating Nonlinear Parameters in the Multinomial Logit Model." Fader, Peter S., James M. Lattin and John D.C. Little. Marketing Science Vol. 11, No. 4 (1992): 372-385.