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Commentary on: A Logit Model of Brand Choice Calibrated on Scanner Data. A 25th Anniversary Perspective.

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10.1287/mksc.1070.0345
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Commentary on: A Logit Model of Brand Choice Calibrated on Scanner Data. A 25th Anniversary Perspective." Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 26-28.
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