Publication List

Operations Research in Industry: New Opportunities in a Changing World." Little, John D.C. Operations Research Vol. 39, No. 4 (1991): 531-542.

An Experiment in Approval Voting." Fishburn, Peter C. and John D.C. Little. Management Science Vol. 34, No. 5 (1988): 555-568.

Research Opportunities in the Decision and Management Sciences." Little, John D.C. Management Science Vol. 32, No. 1 (1986): 1-13.

The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines." Kuritsky, Alan P., John D.C. Little, Alvin J. Silk and Emily S. Bassman. Interfaces Vol. 12, No. 6 (1982): 22-37.

Aggregate Advertising Models: The State of the Art." Little, John D.C. Operations Research Vol. 27, No. 4 (1979): 629-667.

Decision Support Systems for Marketing Managers." Little, John D.C. Journal of Marketing Vol. 43, No. 3 (1979): 9-26.

Optimal Adaptive Control: A Multivariate Model for Marketing Applications." Little, John D.C. IEEE Transactions on Automatic Control Vol. 22, No. 2 (1977): 187-195.

BRANDAID: A Marketing-Mix Model, Part 1: Structure." Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 628-655.

BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study." Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 656 - 673.

A Market Share Theorem." Bell, David E., Ralph L. Keeney and John D.C. Little. Journal of Marketing Research Vol. 12, No. 2 (1975): 136-141.