DOI
10.1287/opre.39.4.531
Publication Type
Operations Research in Industry: New Opportunities in a Changing World." Little, John D.C. Operations Research Vol. 39, No. 4 (1991): 531-542.
DOI
10.1287/mnsc.34.5.555
Publication Type
An Experiment in Approval Voting." Fishburn, Peter C. and John D.C. Little. Management Science Vol. 34, No. 5 (1988): 555-568.
DOI
10.1287/mnsc.32.1.1
Publication Type
Research Opportunities in the Decision and Management Sciences." Little, John D.C. Management Science Vol. 32, No. 1 (1986): 1-13.
DOI
10.1287/inte.12.6.22
Publication Type
The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines." Kuritsky, Alan P., John D.C. Little, Alvin J. Silk and Emily S. Bassman. Interfaces Vol. 12, No. 6 (1982): 22-37.
DOI
10.1287/opre.27.4.629
Publication Type
Aggregate Advertising Models: The State of the Art." Little, John D.C. Operations Research Vol. 27, No. 4 (1979): 629-667.
DOI
10.2307/1250143
Publication Type
Decision Support Systems for Marketing Managers." Little, John D.C. Journal of Marketing Vol. 43, No. 3 (1979): 9-26.
DOI
10.1109/TAC.1977.1101473
Publication Type
Optimal Adaptive Control: A Multivariate Model for Marketing Applications." Little, John D.C. IEEE Transactions on Automatic Control Vol. 22, No. 2 (1977): 187-195.
DOI
10.1287/opre.23.4.628
Publication Type
BRANDAID: A Marketing-Mix Model, Part 1: Structure." Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 628-655.
DOI
10.1287/opre.23.4.656
Publication Type
BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study." Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 656 - 673.
DOI
10.2307/3150435
Publication Type
A Market Share Theorem." Bell, David E., Ralph L. Keeney and John D.C. Little. Journal of Marketing Research Vol. 12, No. 2 (1975): 136-141.