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A Systems Study of Policy Formulation in a Vertically Integrated Firm." Roberts, Edward B., Dan I. Abrams and Henry B. Weil. Management Science Vol. 14, No. 12 (1968): B674-B694.
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Celebrity Endorsements, Firm Value and Reputation Risk: Evidence from the Tiger Woods Scandal." Knittel, Christopher R. and Victor Stango. Management Science Vol. 60, No. 1 (2014): 21-37.