Last modified by MammaMia - 8 years ago
DOI
10.1287/mksc.1070.0331
Publication Type
Citation
A Logit Model of Brand Choice Calibrated on Scanner Data." Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 29-48.
Last modified by MammaMia - 8 years ago
DOI
10.1287/mksc.1070.0345
Publication Type
Citation
Commentary on: A Logit Model of Brand Choice Calibrated on Scanner Data. A 25th Anniversary Perspective." Guadagni, Peter M. and John D.C. Little. Marketing Science Vol. 27, No. 1 (2008): 26-28.
Last modified by MammaMia - 8 years ago
DOI
10.1287/mksc.20.4.364.9752
Publication Type
Citation
The History of the Marketing College is a Work in Progress." Little, John D.C. Marketing Science Vol. 20, No. 4 (2001): 364-372.
Last modified by MammaMia - 8 years ago
DOI
10.1287/mksc.15.1.21
Publication Type
Citation
A Theory of Forward Buying, Merchandising, and Trade Deals." Lal, Rajiv, John D.C. Little and J. Miguel Villas-Boas. Marketing Science Vol. 15, No. 1 (1996): 21-37.
Last modified by MammaMia - 8 years ago
DOI
10.1287/mksc.11.4.372
Publication Type
Citation
Estimating Nonlinear Parameters in the Multinomial Logit Model." Fader, Peter S., James M. Lattin and John D.C. Little. Marketing Science Vol. 11, No. 4 (1992): 372-385.