The Development, Testing, and Execution of a New Marketing Strategy at AT&T Long Lines." Kuritsky, Alan P., John D.C. Little, Alvin J. Silk and Emily S. Bassman. Interfaces Vol. 12, No. 6 (1982): 22-37.
Optimal Adaptive Control: A Multivariate Model for Marketing Applications." Little, John D.C. IEEE Transactions on Automatic Control Vol. 22, No. 2 (1977): 187-195.
BRANDAID: A Marketing-Mix Model, Part 2: Implementation, Calibration, and Case Study." Little, John D.C. Operations Research Vol. 23, No. 4 (1975): 656 - 673.
Optimization of Traffic Signal Settings by Mixed-Integer Linear Programming, Part 1: The Network Coordination Problem." Gartner, Nathan H., John D.C. Little and Henry Gabbay. Transportation Science Vol. 9, No. 4 (1975): 321-363.
Optimization of Traffic Signal Settings by Mixed-Integer Linear Programming, Part 2: The Network Synchronization Problem." Gartner, Nathan H., John D.C. Little and Henry Gabbay. Transportation Science Vol. 9, No. 4 (1975): 321-363.
